UP Government to Pay Influencers Rs. 8 Lakh Monthly for Promoting Scheme
- The Uttar Pradesh government plans to pay influencers up to Rs. 8 lakh per month to promote government schemes [1].
- This move is part of a new digital media policy aimed at increasing awareness and engagement with state initiatives [2].
- Influencers will be expected to promote these schemes positively, with potential penalties for misrepresentation or ill-intent [4].
- The initiative reflects a growing trend where governments leverage social media influencers to reach a broader audience effectively.
