Dynamic Pricing or Not, Fans Feel Ripped Off.
Oasis’ highly anticipated reunion tour has sparked outrage among fans after ticket prices surged from £148 to £355, igniting allegations of dynamic pricing. The U.K.’s Competition and Markets Authority is investigating Ticketmaster’s practices, but the company denies using dynamic pricing during the sale. Despite claims of fixed prices, fans experienced sticker shock, with many feeling deceived. This controversy echoes past issues with ticket pricing, as seen with Taylor Swift and Bruce Springsteen. Ticketmaster’s “platinum” pricing may resemble dynamic pricing, but the frustration remains the same.
